Social Media From A – Z
I started this post about six months ago and made it through half of the list before hitting a roadblock. I completely forgot about it until tonight when I was cleaning out my computer files. I was...
View ArticleWill All Google +1s Be Created Equal When It Comes to SEO?
There is no doubting that Google+ will/is having an impact on organic search rankings on Google, however it is not clear how much weight a +1 will have in their sophisticated algorithm. While this is...
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National Dog Day: 4 Things My Dog Can Teach You About Social Media
In honor of National Dog Day, below is a look at the four things that my dog can teach you about social media. 1. Listening Reaps Rewards – One of the first things my wife and I did when we got our...
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Banned Books Week: 10 Social Media Books That Should Be “Banned” Forever
Today marks the end of Banned Books Week (September 24th – October 1st). For those unfamiliar with Banned Books Week, it is an annual event that celebrates our freedom to read and the importance of...
View ArticleThe Top Lessons Learned From the Corporate Social Media B2B Summit...
Earlier this week, I had the pleasure of attending the Corporate Social Media B2B Summit hosted by Useful Social Media in Philadelphia. In addition to attending, I was invited to moderate two sessions...
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The Top 35 “Connectors” on Twitter
A few months ago, I created a list of the 40 most engaging and approachable people on Twitter and since I had so much fun putting it together, I figured it was time for a new list. With the importance...
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The Future of Social Media: 38 Experts Share Their Predictions For 2012
What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future. I predict that 2012 will be the year...
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The Future of Marketing: 46 Experts Share Their Predictions For 2012
Last week, I explored “The Future of Social Media” and based on the positive feedback I decided to look into the crystal ball one more time and see what the future has in store for marketing. I...
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Two Important Lessons Learned From The 10 Biggest Social Media Blunders Of 2011
This week AdAge released their list of the biggest social media blunders of 2011 and it was truly a banner year for the misguided. This year’s list includes a politician, an actor, a comedian and...
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Does Your Brand Need A Little Of Santa’s Magic? 5 Tips For Creating Brands...
Does Your Brand Need A Little Of Santa's Magic? Santa Claus is one of the most beloved brands off all-time so as we inch closer to Christmas, I thought it would be fun to examine how Santa Claus became...
View ArticleHow To Create A Hashtag And Keyword Strategy For Your Social Media Campaigns
One of the most important things to consider before launching a social media campaign is your hashtag and keyword strategy. Not only can an optimized hashtag and keyword strategy help to extend the...
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Experiencing SAPPHIRE NOW Via Social Media: The Who, What, Where and When
We are now only a few short weeks away from the start of SAPPHIRE NOW and ASUG Annual Conference, which takes place this year between May 14th and 16th in Orlando, FL. Last year, I had the pleasure of...
View ArticleThe Future of Social Media: 50+ Experts Share Their 2013 Predictions
The world of social media underwent major changes in 2012. We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn Company Pages, improved Twitter profile...
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The Future Of Enterprise IT: 30 Executives Share Their 2013 Predictions
In 2012, we saw four major trends evolve: 1) a shift towards the “cloud” 2) the need for processing/analyzing “big data” 3) an increased reliability on mobile technology 4) the consumerization of IT....
View ArticleScaling Social Media: Best Practices From The World’s Most Social Brands
Yesterday, Sprinklr released a new eBook, “Social@Scale: Best Practices from the World’s Most Social Brands” and I was fortunate to be one of the 20+ contributors. Below is a look at my submission:...
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The Problem Facing Personal Branding And Social “ME”dia Today
At its core, social media provides a platform to connect with family, friends and colleagues, along with the ability to meet new people with shared interests across the world. However, over time there...
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Creating Awareness And Raising Donations Via Social Media #SistersByHeart
When I first started participating in social media, my goal was to share ideas and network with other individuals. While that is still one of my primary goals, today I would like to try and do...
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Using Pinterest To Attract And Retain Valuable Website Traffic (Case Study)
Like many bloggers and brands, we created a Pinterest business page when they first became available back in 2012. For the first few months we stumbled around and slowly grew a following by trying to...
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Happy Holidays! A Year End Wrap-Up From Business 2 Community
As we all start winding down for the year to spend the holidays with our families, we wanted to take a moment to thank you for your valuable contribution to our community, reflect on the past year,...
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American Heart Month: ‘I’ll Always Be A Heart Mom’ Video (More Awareness Needed)
Since starting this blog nearly four years ago, I have written over 500 posts but by far this was the most challenging to write. I started, stopped and erased this it dozens of times because...
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